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HeadsUp!

The idea

Constantly looking down on the smartphone has become a serious health problem.

The idea: Heads Up! The first mobile banner that reached the user right at the core of the problem – while using a smartphone with a tilted head. On Back Health Day 2015 the news on the German website stern.de were only visible when the smartphone was held in an upright and healthy position. As a result users could book preventative AOK back health programs.

Within a week, thousands of website visitors raised their heads and did something good on their necks.

Info

Client
AOK

Branch
Ensurance

Category
Online

Contact

Team Business Development

Team Business Development

+49 89 2050-30

E-Mail: request@plan-net.com