Constantly looking down on the smartphone has become a serious health problem.
The idea: Heads Up! The first mobile banner that reached the user right at the core of the problem – while using a smartphone with a tilted head. On Back Health Day 2015 the news on the German website stern.de were only visible when the smartphone was held in an upright and healthy position. As a result users could book preventative AOK back health programs.
Within a week, thousands of website visitors raised their heads and did something good on their necks.