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BMW Motorrad
EYE RIDE

The Idea

“Once you ride a motorcycle you love it forever.” This holds true for those who already ride. But it's not the whole truth: recruiting new riders is tough, and so are global motorcycle sales.

BMW Motorrad has found a way to let anybody experience riding pleasure and fall in love with it at first sight - with Eye Ride, the world’s first virtual testride.

Eye Ride’s engine is “Oculus Rift", the revolutionary virtual-reality-headset. With a massive field of view and head tracking technology it offers a unique, immersive experience. But we took the virtual reality headset one step further by making Eye Ride the world’s first Oculus Rift project using no 3D rendered data but real video footage.

With a total of eight GoPro cameras - kept in 3D-printed case and mounted on a BMW R nineT - we captured the riding pleasure, which now can be experienced on various events by everyone.

Info

Client
BMW Motorrad

Branch
Automobile

Category
Interactive

Contact

Melanie Belc

Melanie Belc
Brandmanagement

+49 89 2050 2368

E-Mail: m.belc(at)serviceplan.com