BMW has a long history in Motorsport, which is characterized not least by legends such as the M3 with its 51 victories in the German Touring Car Masters (DTM). After a 20-year absence, the brand has been active again in the DTM since 2012. In addition, BMW Motorsport is active in the USCC in the US as well as in endurance racing (e.g. 24-Hour Race Nürburgring). With the BMW Sports Trophy it supports private racers and teams.
BMW Motorsport is giving its all to provide the fans with as many authentic and exciting insights as possible into the brand and motorsport. Its iOS app makes the experience of the whole world of BMW in international motorsport mobile, not only on race weekends, but also in between. The iOS app in 2014 is characterized by a high degree of interactivity and entertaining and unseen content which animates the user to linger. Current news reports, scores and reports from the race track and a live timing and chat during the DTM race make the device to a Second Screen. Furthermore, the most important website content, such as the Special for BMW M4 DTM with a 360 ° -Inview, is optimized for mobiles.
Teasers for current and important content are on the top level (Home). The user experience is complemented by an intuitive navigation menu with large surfaces and a bold imaging.