The new car tire Conti Sport Contact ™ 5 by Continental provides an innovative compound for shorter braking distances, more grip and better control in all weather conditions. These features should be brought closer to the users online in a clear way. Requirement: The idea should not be implemented on a corporate web- or microsite, but in an online ad. To appeal to younger audiences, Facebook should be a part of the idea.
To experience the performance of the new Continental tire in a personal and surprising way, an online ad with Facebook Connect was created. First the user takes the seat behind the wheel of a sporty car. As he drives on a winded road on the countryside in first-person perspective, suddenly a tractor drives onto the street. In this moment of shock the user literally sees his life flashing before his eyes, when his own Facebook photos and data show up. Due to the ideal braking effect of the tire, a collision can be prevented.