Since LAAX, Europe’s Nr. 1 Freestyle Resort, called for the revolution on the mountain a few years ago, it has become the benchmark destination for winter sports. Now it is time to bring this revolution to the web.
Our vision: laax.com as an individual tool and source of inspiration with original, diversified Mini-Campaigns that focus mainly on the user.
The challenge: Not only freestylers, but also families and further target groups should be addressed.
Thus, content on laax.com comes only to the user and not reversed. The site familiarizes itself with the user and gives them only relevant content that is customized to their interests through an intelligent tagging system. With the start of the winter season 2016/2017, the basic version of the Website concept went online. It built the foundation in which the future summer destination films will also be integrated – as LAAX is worth a visit in every season. In summer, just like in winter. In winter, just like in summer.