Love and sex are two of the very hottest topics for young people. Sometimes a cuddle’s enough, on other occasions there’s simply a desire to take things further. Loud or soft, wild or general, in- or outside – for Durex, anything goes provided it feels good and right. Or to put it more succinctly: “Love as you like.“ Plan.Net came up with the online campaign for Durex. In tandem with oki films and KRONCK a lavish online ad was created in which love is made in a plethora of different ways.
This ad can be viewed on the http://liebe-wie-du-willst.durex.de/ microsite and in numerous online advertising media. On social networks the campaign is supplemented with further measures such as exclusive material on the spot and an app for secret love messages.