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redcoon
Get yourself love for Christmas

The Idea

At Christmas, a time for reflection, redcoon had a whale of a time again. In typically rebellious fashion, the online retailer's Christmas campaign shows that Christmas is not only the festival of love but also the festival of presents, which it encapsulates with the slogan "Get yourself love for Christmas."
This time Micaela Schäfer appears alone before the camera as a celebrity Christmas angel.
She observes and comments on various scenes in the home of an oddball extended family on Christmas Day.
These short stories depict the moment that presents are given and the resulting joy, quickly making clear that only one thing is needed to make your nearest and dearest happy at Christmas: gifts from redcoon.
In addition to the TV spots, Micaela Schäfer raffles a signed nutcracker in several virals and presents lovely online tools such as the wrapping paper generator and the get yourself love calculator.
And after Christmas the third TV spot gives a simple piece of advice to all those who didn't get a gift from redcoon for Christmas: "Get yourself something better!" But only on redcoon.de

Info

Client
redcoon

Branch
Commerce

Category
Campaign

Contact

Nikola Zotz

Nikola Zotz
Brandmanagement

+49 89 2050 2362

E-Mail: n.zotz(at)serviceplan.com