Elyas M'Barek plays the starring role once more for Sky Germany, this time in its 2016 Christmas campaign. The pay-TV broadcaster is therefore set to continue its successful collaboration with the actor, who has been the Sky brand testimonial since February. Both TV and online commercials will be carried, with the campaign being implemented by the agency Serviceplan Campaign X.
Munich, November 10th 2016 — Arianna Saita, Head of Marketing at Sky Deutschland, explains: "The collaboration with Elyas M'Barek as the Sky testimonial has been a resounding success to date, as reflected on one hand in excellent recognition values for brand and product. On the other hand, Elyas is simply a really popular figure who conveys our messages credibly and very charmingly and is therefore the perfect champion for the Sky brand. He is also an ideal fit for us and our positioning on the market as well as our overall innovative approach. That's why he is naturally featuring again in the most important phase of the year, namely as the leading character in our Christmas campaign."
The Christmas campaign focuses on the diversity of content that Sky offers: thousands of films and the latest series also on demand as well as the best live sport. This statement is conveyed in a charming, witty and catchy way with the core message "Mit Sky ist für jeden das Richtige dabei - Sky has something for everyone". The campaign is being implemented under the responsibility of the Serviceplan Campaign team's managing directors Christina Antes (consultancy) and Hans-Peter Sporer (creation).
The commercial runs over the entire Christmas period on Free TV, Sky and online. It was filmed at the end of September in the Bavaria Studios and directed by Bora Dağtekin, who was also the director for "Türkisch für Anfänger", "Fack ju Göhte" and "Fack ju Göhte 2". The spot is also supplemented by direct TV commercials, print ads, online banners and OOH motifs. NEVEREST GmbH & Co.KG and oki films are responsible for production and Sunday Digital GmbH for post-production.
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