Plan.Net Berlin enlarges the Serviceplan Group portfolio in the House of Communication (HoC) in Berlin – which has grown exponentially with its specific service offering for Political and Social Communication – by adding Digital Corporate & Public Campaigning. These two areas gain more and more importance and serve the growing digital needs of ministeries and organizations. 

We see ourselves as partner and consultant when it comes to finding new business models, methods and strategies today's organizations, political institutions or NGOs can implement to navigate digital transformation and secure their future viability successfully. Moreover, we act as an interface between the HoC Berlin and the existing units of Plan.Net Group.

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Plan.Net Business Intelligence builds and introduces artificial intelligence methods and intuitive software that deliver trusted insights. This enables our clients to make better and faster decisions on how to drive business growth through marketing strategies and tactics. Our proprietary data science platform CORE supports marketers to precisely predict the outcomes of future marketing investment scenarios and to realize automated and personalized customer experience journeys. What makes us different is the ability to put business consulting and advanced analytics on the road and to implement it in the marketer´s daily business.

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Plan.Net Campaign promises innovative strategic thinking combined with best in class creative. We design digital services, products and campaigns through a high-performance mashup of digital strategy, creativity, technology and data. We offer ideation workshops and toolkits, innovation consulting, UX & visual concept and design, prototyping and user-testing which activates tailored communications.

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Plan.Net Connect creates personalized and seamless customer experiences, and is the digital consultancy for marketing automation. We believe in end-to-end, starting with conception of touchpoint creation and automated cross-channel campaigns, through to integrated marketing cloud solutions.

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Plan.Net Hamburg is a full service agency for data-driven campaigns in the digital realm. Based on an insight-driven approach and the solid analysis of customer journeys and customer data, we facilitate holistic media campaigns across all channels and target groups with optimal content-related messages.

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Plan.Net Innovation Studio is a platform for clients and colleagues to work collaboratively and effectively on new products and services. We offer our clients workshop formats for ideation as well as conception and prototyping to make ideas tangible and to check utility value and usability quickly. At Plan.Net Innovation Studio we put the integrated way of working of 14 Plan.Net Group agencies into effect, using the skills and know-how of group experts, depending on the task, to fulfil our clients' goals..

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Our Plan.Net Media experts cover the entire digital media landscape; from intermedial planning to Business Intelligence; performance marketing and online; social and mobile media; targeting, branding and modelling; through integrated tracking and optimization concepts. Our mission is to address the right people with the right message at the right time, to secure our clients' ROI. As part of the biggest buying group in the field of (digital) media, our clients profit from our demonstrably unparalleled media conditions. 

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Plan.Net NEO offers holistic management of medial customer experiences. The right content on the right channel delivered to the right target person – always focussed on the individual business goals of our clients. Our offer comprises the conception, creation and implementation of activating brand experiences at all online, offline and social media touchpoints. We create customer experiences with maximum effect by consequently aligning media and content, based on data science and business intelligence. Our aim: optimizing customer value of existing and prospective customers of our clients' brands – thus increasing their business success.

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Plan.Net Performance has been continuously expanding its expertise as a specialist agency for campaign management, optimization and automation in Search, Retail Media and Affiliate Marketing within the Plan.Net Group since 2007. With more than 50 specialists from over 10 countries, we support the rapid development of Google, Amazon and Facebook. We achieve maximum relevance for our customers and maximum conversions, sales or leads with efficient ROI, especially in international markets.

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Plan.Net Pulse operates reliably and sustainably along the entire digital communication chain. We develop innovative digital products and platforms – from initial business ideas through to final implementation. Whether it's a responsive website or content, an annual report or a social media post, we combine creativity and strategy in everything we do. To us, success needs to be measurable. Therefore we don’t only optimize platforms, we also provide support and training for our partners.

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Plan.Net Technology is the connecting link between IT and Marketing, and offers full service expertise in all areas of the digital value chain. Together with our team of 60 colleagues, we not only pave the way for innovative solutions but also implement them professionally, qualitatively, within budget and on time. With the help of our long-term know-how in the areas of IT consulting, website and app development, and the unique network of experts within the group, we are a one-stop shop providing holistic 360 degree solutions.

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Plan.Net UX as a team of experts shares a longtime practical experience in technology, interfaces and brands. We believe in the magic combination of usability, benefits and a unique design defining brand experiences nowadays. At Plan.Net UX we work in integrated teams of user experience strategists, UX concept developers, interface designers, IT developers and clients themselves. Our work is based on an agile workflow, our technological expertise and deeply methodological prototyping. As a real one-stop service provider we offer ideas, prototypes, validation, development, implementation, maintenance and further development of the product.

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hmmh is one of Germany's leading connected commerce agencies. We employ more than 300 colleagues at locations in Bremen (head office), Berlin, Hamburg and Munich. For over 20 years, we have been advancing developments in the digital economy through our pioneering spirit, eradicating the line between on and offline. The transformation from a multi-channel business to connected commerce requires holistic, flexible and seamlessly connected strategies and processes. To this end, we are developing intelligent solutions across businesses. In accordance with the service promise "consult, create, care", we offer extensive and individualized support and accompany nationally and internationally successful companies: from strategy to software development and the realization of websites, portals, online shops, mobile applications, voice interfaces and AI-systems to connected CRM, PIM systems and digital communication measures.

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With the PREX programmatic Exchange, GmbH & Co KG, Mediaplus and Plan.Net have combined their competencies in Programmatic Marketing. The joint venture takes into account the increasing complexity of implementing programmatically controllable campaign building blocks in all media. PREX takes care of not only buying and booking, but also the optimization of all programmatically controllable channels. This includes online campaigns across all devices as well as formerly classic channels such as TV, radio and out-of-home. The main objective of the joint venture, apart from assisting in the processing of programmatic campaigns, is the close interaction and integrated cooperation of creation, media and data-specific insights across all areas of the Serviceplan Group.

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