New agency Plan.Net NEO offers data-based integration of content and media to maximise effectiveness of customer experiences with media.
Munich, 26 July 2018 – Germany's largest owner-managed digital agency group is re-launching its content and media businesses, offering holistic customer experience management across all media touchpoints, with the aim of ensuring success and sustainability for the customer. The core of the new agency offer is the Plan.Net Content Marketing team, headed by CEO Dr. Jan Woratschek. The expertise of these 40 content and social media specialists will be reinforced by experts in integrated media, as well as in business intelligence and performance marketing, under the direction of Managing Director Thorsten Stork. Stork, collaborating with the Plan.Net Group since March, brings over 20 years of media business experience, including that with Blackwood Seven, MEC, Mediaplus, Mindshare and Zenith.
Woratschek, CEO of Plan.Net NEO, commented on the new offer: "Customers today expect a success-oriented combination of media and content that is based on business intelligence. We do not just talk about it – we actually live the co-operation. The experts from both disciplines work together directly and collaborate on an equal footing." Stork adds: "We see ourselves as serious contenders in a market that has a lot of catching up to do. Our name also encapsulates this: At NEO, we understand the problems and challenges for our customers in the digital age. We are 'new' in the truest sense of the word, bringing a fresh and unconventional approach. Because of our digital DNA, our offer is aimed primarily at advertisers whose digital channels are critical to their business success."
In addition to creating content, the Plan.Net content marketing team has a great deal of experience and know-how in social media and influencer marketing. The integration of expertise in both digital and traditional media means a significant expansion of the service spectrum. In this way, Woratschek and Stork want to offer holistic customer experience management across all media touchpoints. The aim is to offer companies optimised customer value for existing and new customers that is consistently oriented to their success in marketing, sales and CRM.
Stork: "By controlling media and content independent of a channel, we will achieve optimal results for our customers. That is the zeitgeist."
Customers involved in the launch of Plan.Net NEO include Bodystreet, Bosch Home Appliances, Eurowings, Paramount Pictures and Rodenstock.
Founded in 1997 as a Serviceplan subsidiary, the Plan.Net Group is currently the leading digital agency in Germany. It is one of the largest independent digital agencies in Europe, with more than 25 locations around the world – including Milan, Paris, Vienna, Seoul and Zurich, in addition to Munich, Cologne, Hamburg and Bremen. Plan.Net is the leading partner for success and sustainability in the digital age – with competitive specialist teams in all relevant disciplines: from consulting, business intelligence and marketing automation through the design and implementation of digital platforms, products, integrated campaigns and content marketing strategies, to media purchasing, planning and Connected Commerce performance.
While consistently pursuing a philosophy of "creating relevance", 1,070 employees worldwide work for clients such as BSH Hausgeräte, BMW, IKEA, Media Markt, Consorsbank, and Reckitt Benckiser.
The skills and communication solutions offered by the Plan.Net Group are characterised by creativity, innovation, and excellence in media and technical abilities, using innovative and effective tools and systems; for example, optimal audience targeting, programmatic advertising or modern newsletter marketing.