With Marcel Kammermayer, Plan.Net Campaign has acquired a new Managing Director for Consulting and Strategy. The 42 year old has arrived from Hillert and Co. where he was a senior manager responsible for the strategy and consulting department.
Munich, 15 October 2018 — New addition at Plan.Net Marcel Kammermayer is joining the agency family as a Managing Director of Plan.Net Campaign. In this position he will, along with Markus Maczey, CCO of Plan.Net, and Oliver Bruckner, Managing Director of Plan.Net Campaign, lead the agency's business. In particular, he will be responsible for development of strategy and consultancy in the service design, digital products and campaigns arenas. Further topics within his remit include business development, agency and staff development and new work. In this area he will focus on intensive collaboration between the agency and its clients, using agile management techniques and client-centric ways of working, such as co-creation and design thinking.
"With Marcel Kammermayer, we have been able to bring on board a digital strategist with a great deal of experience," commented Klaus Schwab, Managing Director and a partner in the Plan.Net Group. "His many years of experience in digital product development and the associated working methods make him an exciting candidate to ensure the future success of Plan.Net Campaign"
Marcel Kammermayer has over 15 years of experience in digital marketing and online media. Most recently, he was a Managing Director of Strategy and Advice at Hillert und Co., where he was responsible for cross-market communication, the development of international digital communications and social media strategies and ideation and digital product development for clients including BMW, OSRAM, MINI, Amazon and Continental. Another significant feature on Kammermayer's CV is Süddeutsche Verlag publishing house. He was head of digital media/production there and in this role he provided inhouse consultancy services to a range of the publisher's titles on their digital product and format development and on organisational reform and process optimisation in the video, animation, interaction and user dialogue product areas.
"Due to the growing complexity of digital communication, nowadays we must continuously question our established agency model," states Marcel Kammermayer, Managing Director of Consulting at Plan.Net Campaign. "Our clients expect a maximum of flexibility and the ability to innovate and transform, as well as an understanding of their internal processes and the challenges they face. Traditional and hierarchical organisational structures no longer offer a cost-efficient way to achieve this. This is why we adapt values, methods and tools from the world of agile in a targeted manner and optimise them to suit our own requirements. This way, within the team, we can create the right conditions to work even more creatively and generate new ideas and innovation."
About Plan.Net Group
Founded in 1997 as a Serviceplan subsidiary, the Plan.Net Group is currently the leading digital agency in Germany. It is also one of the largest independent digital agencies in Europe, with more than 25 locations around the world – including Milan, Paris, Vienna, Seoul, and Zurich, in addition to Munich, Cologne, Hamburg, and Bremen. Plan.Net is the leading partner for success and sustainability in the digital age, with competitive specialist teams in all relevant disciplines: from consulting, business intelligence and marketing automation, through the design and implementation of digital platforms, products, integrated campaigns and content marketing strategies, to media purchasing, planning, and Connected Commerce performance.
Consistently driven by a philosophy of "creating relevance", 1,070 employees worldwide work for clients such as BSH Hausgeräte, BMW, Media Markt, Consorsbank, and Reckitt Benckiser.
The skills and communication solutions offered by Plan.Net Group are characterised by creativity, innovation, and excellence in media and technical abilities, using innovative and effective tools and systems; these include optimal audience targeting, programmatic advertising, and modern newsletter marketing.