Excessive smartphone usage results in "heads down“, and causes serious health problems including tenseness, pain and shallow breathing. These symptoms also alert health insurances.

On "Back Health Day“ 2015 we presented the first mobile campaign for healthy smartphone usage called "Heads Up!“, for the biggest German health insurance company – AOK.

Only users who held their heads up were able to read content on stern.de, a major German online news website. This had the effect that users regained a healthy posture – and were redirected to back-strengthening courses offered by AOK. Within only one week thousands of website visitors raised their heads and did their necks a big favor.