• Work
  • Services
  • Career
  • Feed
  • About
  • Climate
  • 50 Years
  • Locations
  • Contact
Plan.Net
  • EN
  • DE
Search

AOK Heads Up

AOK

Heads Up!

AOK Heads Up
  • Category

    Online
  • Industry

    Health & Pharma
  • Client

    AOK

Excessive smartphone usage results in "heads down“, and causes serious health problems including tenseness, pain and shallow breathing. These symptoms also alert health insurances.

On "Back Health Day“ 2015 we presented the first mobile campaign for healthy smartphone usage called "Heads Up!“, for the biggest German health insurance company – AOK.

Only users who held their heads up were able to read content on stern.de, a major German online news website. This had the effect that users regained a healthy posture – and were redirected to back-strengthening courses offered by AOK. Within only one week thousands of website visitors raised their heads and did their necks a big favor.

Share on:

|
Play
Pause
Sound off
Sound on

Our Agencies

  • Plan.Net Berlin
  • Plan.Net NEO
  • Plan.Net Performance
  • Plan.Net Journey
  • Plan.Net Pulse
  • Plan.Net Cologne
  • Plan.Net Technology
  • Plan.Net UX
  • hmmh
  • Plan.Net Media

Links

  • Contact
  • Career
  • Blog
  • News
  • Press

Social Media

  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • Xing
© 2023 Plan.Net Group

  • Imprint
  • Privacy Policy
  • Privacy Policy Online Advertising
  • Integrity Line
  • Billing Addresses
  • GTC
  • Change Cookie Settings