Data-driven Media Planning
Media agencies Mediaplus and Plan.Net Neo always strive to provide unique and market-leading media strategy and planning instruments for their clients. There's no encompassing intermedial planning system in the market at the moment which makes media investments into marketing and sales targets always questionable. Plus, a high claim in terms of solid and encompassing media planning is costly. With the help of the most modern AI procedures we wanted to develop an agency instrument which makes Mediaplus and Plan.Net Neo the first choice when it comes to intermedial planning.
Brand Investor has digitalized and transformed the media planning process with enormous success. Weeks-long planning iterations can be automized and cut down to four to ten minutes. We have integrated Brand Investor successfully into BMW Germany's communication planning, aiming to roll-out to all agency clients. All leading market research institutions in the German market respect and acknowledge Brand Investor's methods. We were awarded with "Top Tool Award" at "Cherrypicker Best Agency Award 2017". According to top CMOs in Germany Brand Investor significantly enhances the collaboration process between client and agency.
We developed Brand Investor with an interdisciplinary team from all relevant communications disciplines, experienced marketing analytics and data science experts. Brand Investor is the first German encompassing and AI-based intermedial planning system flexible for individual marketing targets. Brand Investor makes 19 types of media plannable in an integrated way.
|Cherrypicker Best Agency Award||Top Tool Award||2017|