The challenge lay in aggregating the different, simultanously grown systems into one integrative web platform. The system landscape turned out to be very complex with highly diverse APIs, payment methods and providers. We coordinated many providers hired by the client and communicated our goal to them. We developed the new platform while maintaining the old system in parallel.

During the relaunch we aimed at consolidating the system landscape and making it viable for the future. Exact monitoring, load balancing and failover concepts for all systems were crucial. Our tasks consisted of status analysis, technical conception and implemetation. We controlled the overall project and provided consultancy to the client. We set up an agile project and intensely involved the client as product owner.

The relaunch sigificantly enhanced the customer journey and consequently the holistic user experience. Our result was a fully responsive website, based on a system platform viable for the future with a high degree of personalization. The site ranks highly and has a fine-granular tracking which results in a measurably better conversion.