Miles & More
Our challenge was the relaunch of the most important touchpoint for the highly mobile target group of frequent and business travellers. The app's positioning as an innovation driver contains requires state-of-the-art technology. To offer value as a real touchpoint that is more than a beautiful façade, we needed to anchor the app in the processes of the organisation Miles & More.
We have completely redeveloped the app and the surrounding content management solution. A complex IT and multi-stakeholder project management, IT and innovation consulting were already in place. Conception and design were provided by a third party.
Several million installations and several hundred thousand monthly active users make the Miles & More app a solid business case. We constructed a digital touchpoint which allows several hundred thousand users in 30 markets to enter a fully personalized Miles & More program in its entire bandwidth. We successfully established the Miles & More app as an innovation driver and first mover for innovative and organizationally demanding cases (such as location based offerings like GPS, BLE, NFC).