Our client Sunny Cars operates in an extremely contested e-commerce field. We searched alternatives to the highly competitive money keywords (like "Rental Car Mallorca") to enhance visibility. Our goal was to increase traffic and significantly raise turnover through online bookings.
We managed to achieve a significant increase in organic visibility by creating content which is relevant in the long-term around the brand Sunny Cars, such as travel guides or guidebooks for rental car companies and travel destinations. The attractive design and availability in PDF format supported the success within the target group.
Our content turned out to be a traffic magnet within the next two years. We achieved an increase in website visits of around 40 percent and fulfilled the client's revenue expectations. Furthermore we managed a sales growth via Sunny Car's website of around 15 percent.