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Munich advertising agency

Serviceplan – the integrated full-service agency in Munich
Serviceplan, Germany’s largest independent advertising agency in Munich. The springboard for the successful “House of Communication” agency model. Here all communication disciplines are housed under one roof with a view to delivering an integrated 360° approach. Like to find out more about the advantages of integrated advertising? Just get in contact with us!

Serviceplan Group
Brienner Str. 45 a-d
80333 Munich

E-Mail: munich(at)serviceplan.com

Phone:+49 89 2050 20
Telefax:+49 89 2050 2111


The Serviceplan Group is Germany’s largest owner-managed agency. Founded in 1970 in Munich as a classic advertising agency, this location now houses a full range of modern communication disciplines under one roof. This means customers of the calibre of BMW, Lufthansa and Miele can benefit from the interplay of innovative creation, media and technology. Serviceplan has over 1,000 employees around the globe.

The following services are offered at the Munich site.

  • Online & offline campaigning
  • Online & offline creation
  • Online & offline media buying & planning
  • Online branding & portal realization for desktop & mobile
  • Life-communication
  • Healthcare communication
  • Public relations
  • Performance marketing

We are represented through the following agencies in Munich: Serviceplan, Mediaplus, Plan.Net and Facit.

Munich, the culturally diverse city on the edge of the Alps, is the third-largest metropolis in the Federal Republic of Germany. The city, which has some 1.46 million inhabitants, occupies eleventh and fourth position respectively in the Mercer Quality of Living Survey rankings for personal safety and life quality. Munich is divided into 25 municipal districts in which the main language spoken is a so-called Middle Bavarian dialect.

Munich is seat of both the federal state parliament and the Bavarian state government, while international state institutions such as the European Patent Office and the Federal Fiscal Court are also based in the city. The mayor of the state capital is Dieter Reiter of the German Social Democratic Party (SPD). Munich is also a key commercial metropolis and six DAX-listed companies are headquartered in the city. Among the most famous events in Munich is the Oktoberfest, which takes place for two weeks every year on the Theresienwiese. With over six million visitors per year, it is the world’s largest folk festival and attracts people from every corner of the globe.