Good stories have moved people throughout the ages. They convey emotions, transmit motivation and stay in the memory. But the way in which we tell stories is changing. With modern content marketing and digital storytelling, we find a direct route into the heads, and sometimes the hearts, of users.
We develop agile brand communication that actively brings users into contact with the brand. The content is highly varied – on websites, blogs, social media platforms and in native ads, influencer contributions and editorial collaborations. Nevertheless, all formats always pursue the same aim: to reach users all along the customer journey with brand-relevant storytelling. Based on persona definitions and target group analyses, we conceive and produce carefully customized content, the success of which can be measured against campaign objectives and brand confidence in equal measure.