Most market participants are in no doubt that artificial intelligence (AI) will change digital marketing. The use of AI holds the key to product and service innovations – and in turn, a decisive competitive advantage. AI helps companies to reach a new level of productivity and efficiency in many work and production processes. We answer the question as to how this trend can be applied to opportunities and problems that are relevant to you.
We started to invest in applied AI early on, developing the necessary skills and infrastructures. We make AI innovations by tech giants tangible and develop prototypes to make technology relevant to you. We also commission scientists and data experts to develop new AI methods and applications for your challenges. We use our own AI platform core as a tool for this.
While online comparison portals are increasing price transparency, consumer brand loyalty is decreasing. Price wars and more are putting companies under ever growing pressure to stand out from the competition. A decisive success factor in this is a coherent customer experience (CX). We help brands to translate their message into an emotional and conversion-optimized customer experience across all relevant digital touchpoints.
We offer a 360-degree customer experience strategy. We start by analyzing the actual requirements and intentions of the target group. Next, we create a customer journey map and use it to develop behavioral targets for each individual touchpoint. Finally, we design and implement our conceptual, organizational and technical strategy.
We put the user at the center of your sales strategy to enable a reproducible and comprehensive customer experience.
Data-based concepts lie at the very heart of a successful digital communication strategy. When used properly, data analytics can give companies a decisive competitive edge. We help you to make the most of your data.
We develop KPI concepts that reflect the business and area objectives of your stakeholders. We implement tracking pixels and tag containers, create automated reporting and customer-specific dashboards and assist you with data interpretation. Our experts have extensive knowledge of Google Analytics, Adobe SiteCatalyst and other common tracking systems.
We create robust and reliable econometric models in order to understand the impact of marketing communication on brand value and sales. We use our exploration and assessment of validated data models to derive customized measures and objectives for your success.
A successful communication strategy grants the company an advantageous position and activates consumers whilst minimizing risks for resource and budget planning.
We have dedicated twenty years to the development of comprehensive communication concepts that can be seamlessly integrated into all advertising objectives, campaigns and channels. Our aim is to achieve the continuous amplification of value-adding traffic through clear and measurable communication.
In close collaboration with your teams, we use analyses, interviews and workshops with consumers to develop the core messages and use cases for your target groups and markets. We define channels and touchpoints in order to reach consumers with the right content at the right time, directly on their personal devices.
Governance creates framework conditions to control marketing and communication within the company. Backed by many years of experience and practice-proven processes and guidelines, we help international brands to evaluate their status quo, establish internal structures and introduce and fulfill standards.
For internal and external audits, we assist with competitor and stakeholder analyses whilst reviewing existing content and creating benchmarking reports. We offer advice on the organization of workflows between global headquarters and regional markets, in addition to your team setup. We provide blueprints for campaigns, pilot projects and the use of social media channels. We also help you with internal staff training through courses and workshops. This way, we guarantee the quality and success of your marketing activities.
Data offers huge potential for companies. Seen individually, however, it is initially worthless. Its true value only becomes apparent when relevant data sources are selected and appropriate tracking systems are implemented for measurement and analysis. We help you to monitor relevant KPIs and conversions. With our extensive industry experience, we offer support with the generation and evaluation of relevant insights.
Our services range from media, asset and marketing performance and brand reporting all the way to campaign, backlink, index and social media monitoring. To do this, we use applications which have been especially designed for the needs of our customers, such as the Brand Impact Tracker. We have comprehensive expertise in all common market solutions (including Google, Adobe, Tealium). We also develop intuitive dashboards and self-service reporting to facilitate your work.
Far-reaching personalization is the key to relevant, emphatic and inspiring messages. The implementation of a successful personalization strategy is only possible with the help of a careful analysis of personal data, and ideally leads to a high-conversion customer experience.
We assist you in collecting and understanding data from customers and interested parties and show you how to use it to create real added value for everyone involved. In accordance with legal and data privacy requirements, we develop a customized strategy for you, starting with analysis all the way to the selection of the most efficient CRM and personalization measures in all relevant channels throughout the entire customer journey.
The timely and binding implementation of your measures is always an inherent part of our considerations during strategy development. After all, achieving the best possible results for the consumer is our passion.
Conversational interfaces, virtual and augmented reality, artificial intelligence – what still seemed like the distant future yesterday is increasingly the global standard today.
Identifying relevant trends and developments and assessing their potential for the success of our customers is in our DNA. Our definition of innovation stretches from new technologies and social developments all the way to news and updates from advertising partners and publishers. All of our actions follow the core question of what can really help our customers in the long-term. Or better still, how can a budget become an investment in the future?
Building on our knowledge, we work together with you to develop specific implementation ideas and possible applications – from innovative, digital products and services to platforms. The key here is our passion for new things united with a suitable mix of creativity, technology, agile co-working and cutting-edge workshop design.