Most market participants are in no doubt that artificial intelligence (AI) will change digital marketing. The use of AI holds the key to product and service innovations – and in turn, a decisive competitive advantage. AI helps companies to reach a new level of productivity and efficiency in many work and production processes. We answer the question as to how this trend can be applied to opportunities and problems that are relevant to you.
We started to invest in applied AI early on, developing the necessary skills and infrastructures. We make AI innovations by tech giants tangible and develop prototypes to make technology relevant to you. We also commission scientists and data experts to develop new AI methods and applications for your challenges. We use our own AI platform core as a tool for this.