Data-based concepts lie at the very heart of a successful digital communication strategy. When used properly, data analytics can give companies a decisive competitive edge. We help you to make the most of your data.
We develop KPI concepts that reflect the business and area objectives of your stakeholders. We implement tracking pixels and tag containers, create automated reporting and customer-specific dashboards and assist you with data interpretation. Our experts have extensive knowledge of Google Analytics, Adobe SiteCatalyst and other common tracking systems.
We create robust and reliable econometric models in order to understand the impact of marketing communication on brand value and sales. We use our exploration and assessment of validated data models to derive customized measures and objectives for your success.