TV, radio, DOOH, print, online, mobile ... there have never been so many options – but also such high complexity in defining the most effective mix of channels and media. We develop integrated, optimized media concepts to maximize ROI for our customers. This means you benefit from our strategic planning tools and cross-media expertise across all channel and format specifications. Our focus is always on ensuring a seamless user journey for consumers.
Together with you, we develop tailored, budget-controlled campaign management, optimize previous brand presences and measure and control success. This means we achieve your cross-media communication targets without waste circulation and bring companies and end customers together.
In the digital environment, companies now have the choice between display ads, video ads, native advertising and many other advert formats. Simultaneously, however, ad blockers present marketing managers with a significant challenge. We keep track of everything and, thanks to our comprehensive range of tools and over 20 years of experience, develop an optimal strategy of paid, owned and earned media at ideal conditions.
We start by analyzing your existing digital media activities and design concepts tailored to your target groups and markets. We help you to choose influencers for your social media campaigns. We develop the right programmatic advertising strategy and ensure efficient targeting. We also create appropriate content, develop campaigns and look after your channels – 24 hours a day, seven days a week.
Measurable interactions and the optimization of tools and channels based on data are the major advantages of performance marketing. Our mission: To invest the next media euro where it generates the most value. We determine the optimal use of our clients’ budgets.
The result? The perfect interplay of organic optimization with paid ads on search engines and efficient affiliate campaigns. For this, we offer the entire spectrum of affiliate marketing and paid search engine advertising (SEA), in addition to search engine optimization (SEO) on Google, Bing and Amazon Marketplace. We seamlessly link performance channels with overall media concepts, under constant monitoring and optimization of reciprocal and attribution effects and marginal utility. We work together with you to develop the optimal strategy for your paid and owned channels.
Programmatic media enables our customers to control campaigns in a customized manner in real time. Advertising messages are tailored to users through the auction process and form an integral part of every successful digital media plan. For a successful campaign, we combine data, reach and creative and dynamic content and conceive cross-channel media management with comprehensive performance evaluation. This means that we cover all channels throughout the entire customer journey, whether online display, video, mobile, digital out-of-home, addressable TV or online audio.
Our services span planning, purchasing and the targeted, data-based management of digital media through system-controlled processes. As part of this, we use machine learning procedures in order to automatically optimize real-time ad placement. This way, we ensure that your programmatic advertising strategy provides the necessary perspective with maximum efficiency.
Forget Google and Bing – the vast majority of transactional search queries are now made on Amazon. Nevertheless, other e-commerce platforms like Otto, Zalando and eBay are also becoming increasingly relevant as ports of call for digital queries. With retail media, you can reach consumers with a specific purchase intent and position relevant messages tailored to the target audience. Large online retailers possess significant user data such as the product interests and buying behavior of their users, and combining this with performance-based campaigns offers a decisive competitive advantage.
Reap the benefits of our industry expertise in retail media marketing. We help you to fully exploit targeting and maximize your ROI.
For over a decade, we have been developing tailored data and targeting concepts to address target groups individually and prevent waste circulation. In this, we use our own data and technology as well as solutions available on the market in order to develop and implement strategies for socio-demographic environment targeting, regional management, technical selection or contextual targeting.
After a detailed analysis of your target groups, we evaluate existing content, plan and create new content. Whether texts, images or videos, our wide-reaching expertise and competent partners guarantee the provision of relevant content for all types of consumers. Using device-related, pseudonym-based profile data like socio-demographics, personas, (buying) interests and other data sources such as locations, weather data and times of the day, we increase the visibility of your message across all channels.