Programmatic media enables our customers to control campaigns in a customized manner in real time. Advertising messages are tailored to users through the auction process and form an integral part of every successful digital media plan. For a successful campaign, we combine data, reach and creative and dynamic content and conceive cross-channel media management with comprehensive performance evaluation. This means that we cover all channels throughout the entire customer journey, whether online display, video, mobile, digital out-of-home, addressable TV or online audio.
Our services span planning, purchasing and the targeted, data-based management of digital media through system-controlled processes. As part of this, we use machine learning procedures in order to automatically optimize real-time ad placement. This way, we ensure that your programmatic advertising strategy provides the necessary perspective with maximum efficiency.