Forget Google and Bing – the vast majority of transactional search queries are now made on Amazon. Nevertheless, other e-commerce platforms like Otto, Zalando and eBay are also becoming increasingly relevant as ports of call for digital queries. With retail media, you can reach consumers with a specific purchase intent and position relevant messages tailored to the target audience. Large online retailers possess significant user data such as the product interests and buying behavior of their users, and combining this with performance-based campaigns offers a decisive competitive advantage.
Reap the benefits of our industry expertise in retail media marketing. We help you to fully exploit targeting and maximize your ROI.