What should a product or service look like and how should it work in order to ensure that we are impressed by the result? Our answer is user centricity. We put the consumer at the very heart of the matter. Our key considerations are benefit, simplicity and efficiency. Together with our customers, we develop user experience solutions that are adapted to company objectives as well as consumer behavior and requirements. The tools we use include the Design Sprint process and various other methods, such as Business Model Canvas, Design Studio, Empathy Maps and Lightning Decision Jams. Intensive user surveying provides us with the necessary knowledge and relevant touchpoints.
The core of our conception and design philosophy is “Explore, build, test – repeat”. Our design decisions are consciously based on user tests and iterative prototyping.