The technical heart of digital marketing lies in the back-end environment. After all, alongside business logic and data storage, the back-end hosts all services that are required for the successful operation of websites, portals, apps and marketplaces.
Our systems present your content in the right light – sustainably, securely and effectively. We make sure that your data, interfaces and information are always in the right place at the right time.
Our experts develop customized content and functions with all common programming languages, such as Python, PHP and Ruby. We tailor content management systems (CMS) like TYPO3 and WordPress to meet your exact requirements.
As your expert partner in all back-end matters, we place utmost importance on a reliable interface design and sophisticated API development.
We are your partner for the management of product information (PIM) and digital assets (DAM), as well as content management systems such as TYPO3 and WordPress. Our data stewards take care of the ongoing structuring and updating of your product data. In doing so, we find innovative solutions for the ever-increasing requirements of data management.
From individual websites to multilingual multi-channels and multi-brand platforms, we create UX-drive concepts for CMS solutions, which we design and implement in agile work processes in close collaboration with the customer.
In addition to data collection, data enrichment and the development of data interfaces, we also have many years of expertise in content automation and template delivery automation.
CRM solutions are not monolithic systems. As the sole component of comprehensive marketing cloud solutions, CRM systems are available in a wide range of designs and versions.
Realize your goals in dialog marketing by optimizing the efficiency of your existing system landscape, whether in the B2C or B2B sector. We create use cases and assist you with system selection and extension. You can also count on our support during the implementation, data and system integration and operation of the CRM system.
We are have a wide range of established market solutions on hand, such as Oracle, Adobe, Salesforce, SAP, Hubspot and many other ESP systems.
Marketing insights, cloud, automation and customer experience management or artificial intelligence (AI). All of these technologies for competitive and sustainable work share a common basis – the integration and processing of an increasing variety of data. In the best case, this integration is automated, flexible and intelligent. Better still is a high degree of extensibility and scalability of data integration solutions. This prevents this previously complex process from becoming a stumbling block for digital and networked developments within the company.
We offer efficient processes for customized data integration projects. For this, we use innovative data integration and database concepts. Our self-developed CORE platform is based on the most cutting-edge data processing concepts and tools from Silicon Valley, combined with German data privacy and data security requirements. This creates a sturdy, flexible and highly efficient foundation for integrated and innovation solutions.
We develop customized digital commerce strategies, tailored to the requirements of our customers. We assist you in all matters concerning technical e-commerce solutions, whether applications, blueprints or the production and operation of platforms.
Our experts support you with the implementation of optimal information architecture and the integration of interfaces for all adjacent systems such as ERP, CRM and PIM into your system landscape.
We keep track of everything during the selection, implementation and maintenance of performance analysis tools and cross-channel personalization and optimization systems.
Our know-how brings large IT landscapes together. Our experts develop customized IT architectures for major enterprise systems. In doing so, we take into account specific requirements and critical in-house processes and seamlessly integrate existing master systems. Our developers and system architects are well-versed in the latest technology and create customized solutions precisely tailored to your needs. Whether CRM, PIM or ERP, Microservice architecture or Enterprise Service Bus, relational or non-relational databases, our aim is to ensure an optimal and personalized customer experience for the consumer.
Within an agile development culture, we already consider peculiarities and pitfalls in the established content management systems (CMS) and back-end frameworks during the conception stage.
We wave goodbye to the age of reloads and instead offer modular, scalable and high-performance solutions from templating to animation-heavy single-page applications.
We help you with RESTful web application linking and the implementation of SEO and analysis concepts. Back-end integration and front-end personalization, reusable modules and multi-site and multi-brand architecture are part of our everyday business.
Not many digital agencies have the know-how to construct and operate global, mobile-optimized hosting environments. We have individual hardware structures for high-performance websites, promotions and e-commerce applications. Our virtualized and location-independent cloud hosting solutions ensure rapid scalability and the global distribution of digital applications.
The advantages of our dedicated hosting in our own data center include GDPR-compliant data storage and highly customized hardware and software.
In addition to 24/7 monitoring and support and SLA-based contracts, we offer tracking and reporting as a package solution.
This way, we provide our customers with a service and hosting infrastructure for all digital services throughout the customer journey.
Whether finance, e-commerce or public administration, IT security places specific demands on infrastructure and applications in every sector. We help our customers by analyzing potential security risks under consideration of existing IT infrastructure and relevant legal framework conditions, such as the EU General Data Protection Regulation (GDPR). The IT system risk analysis is supplemented by unit, penetration and load tests.
The results of the analysis are then used to determine specific measures for system hardening. We advise our customers on which APIs require protection and create access and authentication processes. We take care of monitoring and the regular review of processes, hardware and software. In the event of a crisis, our experts develop detailed response plans, thus ensuring that our customers are never left alone, even once the project phase has been completed.
If you are already successful in the areas of customer centricity, customized communication and customer experience management and want to shift up a gear in integrated marketing, you need conceptual, organizational and technological changes. We help you to move from conception to implementation and enable an optimal customer experience at all points of contact. With the help of a suitable work platform, you will increase relevance for your customers and gain a competitive advantage.
We offer you more than just the selection and implementation of all relevant system options, such as Google, Adobe, Oracle and SAP. We design modular system landscapes to suit your needs and combine system implementations with creative and media services. We help you to quickly get to grips with the organization and use of complex technologies, guaranteeing an optimal, integrated customer experience journey in terms of both technology and communication.
Successful solutions for mobile applications reveal an optimal interplay between concept, design and agile software development. As an experienced partner in the area of mobile solutions, we tackle your challenges with a coherent overall concept. Our portfolio of mobile solutions ranges from responsive websites with excellent UX through cross-platform development (Sencha, PhoneGap, Unity 3D, React Native), all the way to native applications.
We also embed innovative technologies like augmented reality, virtual reality and mixed reality, in addition to voice control, location-based services, Internet of things or chatbots.
We have dedicated more than ten years to the development of apps for operating systems like iOS, Android and Windows. For this, we use native development or the use of hybrid frameworks such as Flutter and Reactive Native.
We make e-mail marketing easy. On behalf of our customers, we send targeted newsletters and bulk e-mails with a high success rate for key metrics such as opening rates, click rates and conversions.
We also support you with strategic, comprehensive advice concerning planning and implementation. Based on performance data and with a view to your sales objectives, we optimize your mailing campaign during operation.
Alongside the operation of a stand-alone newsletter management system, we offer managed services for newsletter dispatch through leading enterprise solutions such as Oracle and Adobe.
From the first idea through development and sales launch all the way to after-sales, products and services generate an ever-growing amount of data. This can be used to map, analyze and optimize the entire lifecycle. For this reason, efficient production information management (PIM) is a central control element in modern multi-channel marketing.
We help you to collect and prepare your product data in a central hub. We analyze current processes and data stocks, examine market segments and synchronize results with your business objectives. A scoping workshop serves to identify potential areas of application for PIM systems, from new customer sales to customer service.
In close coordination with our customers, we merge all information into a consolidated, refined dataset. With the help of interfaces from our partner Contentserv, we are able to link all relevant sales channels such as online shops, apps and marketplaces with your customized PIM system.